WCUS Speaker Josepha Haden says “Make eye contact.”

We recently interviewed Automattician Josepha Haden about speaking at WordCamp US. We also learned about how she’s bridging the digital divide with education and advocacy.

We recently interviewed Automattician Josepha Haden about speaking at WordCamp US (aka WCUS). We also learned about how she’s bridging the digital divide with education and advocacy.

What are you doing to get the younger students more digitally literate?

“In Kansas City, I’ve worked long and hard to get WordPress curriculum built into K-12 structure, which is difficult. We recently ran a couple of pilot programs, one as an after-school program and one as an accelerated summer class. The local WordPress community has also collaborated with Connecting for Good, a group that works with Google Fiber’s team.”

Josepha mentioned that the collaborative and non-hierarchical nature of working on an open source project has been a surprising sticking point in elementary educational structures. That said, she’s excited to see WordPress being used and enthusiastically supported in the Higher Education Community with conferences like WP Campus.

Josepha goes into detail about bridging the digital divide in her 2015 talk at WordCamp New York City that you can watch on WordPress.tv.

When bridging digital divides, do you set up a meetup or go in a school? How is this done?

“For the most part, I teach teachers and administrators at this point. Just taking information and providing easy access to it without educating on why it’s important, isn’t really effective. It can be easy to find people who want to work with children, Automattic is halfway through a pilot program with a group called Hack the Hood, but the really, really hard work is convincing the decision makers in a child’s life that digital literacy is important and WordPress can get them there. It’s hard work and a hard sell.”

Why is it a hard sell?

“In a lot of cases, where you have adults who are not already involved in technology, in their minds, the best way to take care of their students is vocational training.”

In many cases, the parents of those underserved in technology are living hand to mouth and, not surprisingly, they encourage their children to work in a job that pays money immediately, rather than sitting down at a computer. Josepha believes it’s important to reach and educate this demographic as the marketable skills taught in development have a higher pay potential, though not necessarily immediate.

What’s Josepha’s WordPress Origin Story?

“My mom actually introduced me to WordPress in 2009. She had an extra ticket to a WordCamp.”

Josepha’s background was in vocal performance and data analysis. It seems like a strange combination but has helped her in her current role in technology advocacy.

Learning to encourage others in the team-building aspects of drama and theatre has given her the tools to communicate her passion in digital literacy. She sees a need, like digital literacy, and addresses it. She was a founding board member for the group Kansas City Women in Technology.

Where are you at with planning your WCUS talk?

“My outline is done. Slides mostly done. I’m at the part where I run through it regularly and know what I’m saying. I don’t like to memorize my presentations, and I don’t like to plan all of it. I plan about 68% and just watch the audience and see what’s resonating.

I’ve been giving speeches in public since I was 16. It’s been a long time. I’m really familiar in front of people and the performance part of it. I had that training in high school.”

As a performance artist, do you practice facial expressions / body language, too?

“I don’t necessarily keep track of my facial expressions but I do pay attention to the hand gestures that are likely to go with certain thoughts. The part of your brain that is trying to remember a word, is closely related to the part of your brain that controls hand gestures.

I pay attention to how much I’m pacing. It can often look like a tiger in a cage. That is not good in a speaker.

I work really hard to memorize the part in my thought stream where I switch my slides. And also, if there’s a particularly interesting aside, I do try really hard to practice the timing and intonation.”

What is your advice to this year’s WCUS Speakers?

The first step to speaking at a WordCamp is applying. It seems obvious but so many people don’t apply because they’re afraid.

Josepha noted that first-time speakers may have a hard time submitting a good speaker application, but the worst that can happen is a no; then you try again.

As for the actual presentation, she recommends against using slides as your speaker notes.

“Avoid the desire to put all of your words that you’re going to say with your mouth onto your slides. When I see words on the slide, I start reading the words and stop listening to the talk.”

Josepha also recommends making eye contact to connect and engage with the audience.

“There’s something about making eye contact when you’re a nervous speaker. The thing to remember is that we don’t actually have to look at the audience’s eyeballs. You can look at their ear, it’s pretty convincing from stage.”

What are some of your goals in attending WCUS as an Automattician?

“I have broad open goals and specific goals with our team. My broad open goals are always to meet new people, I try not to meet the people I talk to every day.

When you get out to 2,000 – 5,000 attendees, the ability to connect with strangers really plummets — even with 500 people. I make a specific effort to look around the room for people who look lost.”

From an idealistic and inclusive mindset, she’d like to see enough WordCamps for an event to be an easy drive/train ride for anyone. WordCamp Central says they’ll support about 118 WordCamps this year.

Having more local WordCamps, as opposed to larger regional camps, lessens the financial burden for freelancers (travel, hotel, time loss for work). She notes that one out of four people we meet are working in WordPress and they’re just like you and me.

“If WordCamps are a ½ road trip away without too much financial burden, that will cause the whole program to reflect what we’re doing with WordPress in general.

If you think of WordCamp as a celebration of your local community meetup, then regional WordCamps are a celebration of what your civic group is doing. That’s a celebration of WordPress in the United States. How cool is that? I think there’s nothing stopping us getting 10k at WCUS or WCEU.”

Watch Josepha Haden’s 2015 WordCamp US Talk here.

We can’t wait to attend her talk at this year’s WCUS!

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